What really is Attainable Design and why do I need it?

What really is Attainable Design and why do I need it?

3rd December 2019

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“If you can create something time cannot erode, something that ignores the eccentricities of particular eras or moments, something truly timeless… this is ultimate victory.” — Dr Ferry Porsche.

Attainable design is about creating a strong foundation and remaining true to personal taste — design that remains effortlessly stylish for years to come and endures the test of time. Rather than adhere to the latest craze trends, it is much more satisfying to fashion a timeless interior that feels contemporary, and brings immeasurable joy, comfort and contentment.

Design defined by storytelling

Often, we focus on what seems to be popular and on-trend right now — but trends are as fickle as the weather, they come and go.

To truly create something timeless and meaningful, it’s essential to incorporate pieces which have a story behind them.

Consider items and furnishings that have been accumulated on travels or family heirlooms that will fill a space with priceless memories.

Invest in distinctive pieces that could also become heirlooms themselves. Whatever the approach, the time has come to be brave, bold and creative in our choices.

But most importantly, the time has come to bring personal style and storytelling to the forefront in the spaces we occupy and identify ourselves with.


The art of slow design

We should begin to celebrate the truest form of handmade, show-stopping pieces, where every detail has been meticulously orchestrated by hand and combined into one amazing piece.

Products that focus on the art of slow design, simplicity and purity are sure to outlive passing trends and phases.

Slow design emphasises the significance of the whole and the interdependence of the parts.

This approach which encourages conscious decisions is essential for the design process to work, and for your space to be a direct reflection of you… an environment where you can be your best self.

Connecting back to nature   

When it comes to interior design, the importance of personal connection to the environments that we occupy cannot be stressed enough.

You want a space that evokes a memory or a feeling — and it is in the spirit of nature that everything is connected.

We can look to nature to create an interior identity by incorporating natural materials into our living spaces: lots of wood, stone and organic fibres.

Keeping attainable design in mind, we can contribute to both wellness and comfort by embracing biophilic design.

This is the concept of utilising natural materials to positively impact our overall well-being.

For instance, we can choose wooden flooring, maximise natural light with large windows, place greenery indoors and other biomorphic forms.

This can help to bring the sounds and textures of the natural world to the inside.

It also provides a multi-sensory experience that can ensure an instinctively strong connection between human beings and nature.


A timeless design is not created to be temporary. It is never anything considered a fad or a trend, but rather, a unique style that is distinctive, determined and self-assured — and this is the true merit of attainable design.

If you wish create an enduring interior, one that is as fresh and relevant today as it was yesterday, and will be tomorrow,  you’ll want to ensure that each space is personalised and tells a story — seek out designs and styles where quality, personal expression and longevity are in perfect harmony.


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